Generational Love
Medium: Procreate, Adobe Illustrator, Photoshop
Story:
This design delves into the concepts of family and tradition, centering on the profound connection between a grandmother and her granddaughter. To bring this concept to life, I integrated typography into my digital artwork using the Indian language, Telugu, conveying the message of "Generational Love." By layering multiple levels of text, I sought to symbolize the profound way in which traditions are firmly embedded within the passage of countless years.
Re-Boot Design Poster.
Medium: Procreate, Adobe Illustrator
Story:
I made this poster for their IT department during my internship with BlueCross BlueShield last summer. Inspired by Bauhaus movements, I created a design that embraces simplicity, functionality, and a harmonious blend of form and function. I explored the works of renowned Bauhaus artists and focused on the main principles of this style with a slight twist. Keeping the typography clean and legitimate to communicate the company’s modern outlook. While sticking to geometric minimalism, I strayed away from the primary colors and created a warmer, inviting palette.
Dairy Queen - Logo re-design
Medium: Procreate, Adobe Illustrator, Photoshop, and Adobe Aftereffects
Story:
I re-designed the logo of the ice cream company Dairy Queen with the objective of aligning the brand with its rich heritage. To do this, I captured the essence of the brand’s heritage by redesigning the brand with a retro theme.
By highlighting the longstanding of the company, I decided to focus on the old-school model in terms of colors, fonts, and overall aesthetics. The result is a logo that radiates freshness and friendliness, capturing the spirit of a brand that has delighted patrons for decades.
Furthermore, I created a storyboard and finalized an animation video to execute the logo.
Re-envisioning CANVAS
Story:
A fresh reimagining of the user interface design for CANVAS, the educational platform serving K-12 students and teachers in Wake County. This redesign aims to enhance usability, streamline navigation, and create a more engaging, intuitive learning experience for both educators and learners
Medium: Procreate, Adobe Illustrator
Story:
My South Asian roots are woven into the very fabric of my identity, shaping my deep admiration for cultural art and architecture. The intricate patterns, vibrant hues, and rich storytelling of my heritage captivate me, fueling my passion for design that transcends time and borders. It’s more than inspiration—it’s a profound connection to history, tradition, and the artistry of generations before me.
Indian cultural themes…
Parrot Icon Designs
Medium: Adobe Illustrator
Story:
I created this Icon design for my UI/UX Design studio to explore the capabilities of Adobe Illustrator and the simplification of a detailed animal. This exercise helped me explore my imagination and brainstorming skills.
